TL;DR: Make.com (formerly Integromat) is one of the most flexible no-code automation platforms in 2026, but staring at an empty scenario screen is paralysing. Templates fix that — clone a pre-built workflow, swap in your accounts, and have it running in 20–40 minutes. Below are 15 Make.com templates that actually pay back the setup time, with honest notes on operations cost and where each one breaks.
This guide is for marketing managers, growth specialists, and SMB founders who already pay for Make (or are evaluating it) and want a fast win. Each template below names the trigger, the action, the apps involved, the rough operations budget per month, and the realistic setup time. We’ve tested all of them on a Make Core plan and noted the ones that get expensive at scale.
Quick Answer: What Make.com Templates Are and Where to Find Them
Make.com templates are pre-built automation scenarios published either by Make itself or by the community. You import them with one click, reconnect your own apps (HubSpot, Slack, Google Sheets, etc.), and they run. The official library lives at make.com/en/templates, but most useful templates for marketers come from agency blogs and community Discords — Make’s own gallery skews toward generic IT use cases.
If you’re new to operations-based pricing, we’ve broken down how Make’s operation pricing stacks up against n8n and where it stops being cheaper than alternatives. For platform context, we also compared Make to Zapier, n8n, and Pabbly on price, debugging, and reliability.
Before You Import: 3 Things Every Template Needs
1. Connected apps with the right OAuth scopes
Half the time a template fails on import, the cause is a missing scope — a HubSpot connection that can read contacts but not write deals, for example. Reconnect with full permissions before troubleshooting logic.
2. An operations budget you actually track
Make charges per operation, not per “Zap run.” A single scenario can consume 5–15 operations per execution depending on routers, iterators, and filters. Always check the operations counter in the bottom-left after a test run.
3. Error handling on the first module
Right-click → “Add error handler” on any module that touches an external API. Default behaviour is to halt the entire scenario, which means missed leads.
Lead Capture & Routing Templates (1–4)
1. Facebook Lead Ads → CRM + Slack alert
Trigger: New lead in Facebook Lead Ads. Action: Create contact + deal in HubSpot/Pipedrive, then post a formatted alert in #sales-leads. Setup: ~25 minutes. Cost: 4 ops per lead. The Slack message includes the lead’s ad source — sales reps love this because it tells them which creative converted.
2. Typeform → HubSpot + welcome email
Trigger: Typeform submission. Action: Push answers as custom properties into HubSpot, then send a personalized welcome email via Gmail or Mailgun. Setup: 30 minutes. Cost: 3–4 ops. Use a Router module if you want to send different emails based on the answer to a qualifying question.
4. Calendly → CRM + reminder sequence
Trigger: New Calendly booking. Action: Create or update the contact, attach the meeting to the deal, schedule a 24-hour reminder via SMS or email. Setup: 35 minutes. Cost: 5 ops per booking. The “sleep” module is your friend here — schedule the reminder inside the same scenario instead of using a separate cron job.
5. Landing page webhook → multi-channel routing
If your landing page builder doesn’t have a native Make module, drop a webhook URL into the form’s POST action. We covered how webhooks work and how to test one in a separate piece. Then use a Router to fan out: high-intent leads to sales, low-intent to a nurture email list, everyone to a Google Sheet for the weekly report.
Content Distribution Templates (5–8)
5. WordPress post → LinkedIn + X + Buffer queue
Trigger: New post in WordPress (filtered by category). Action: Generate a LinkedIn post (with OpenAI module rewriting the excerpt), a shorter X/Twitter version, and queue both in Buffer for posting at 9am and 2pm. Setup: 45 minutes. Cost: 8 ops per article. The AI rewrite step costs more than people expect — about $0.01 per post if you use GPT-4o-mini.
6. YouTube upload → blog post draft
Trigger: New video on your channel. Action: Pull the auto-generated transcript, send to GPT-4 with a prompt that turns it into a 1,200-word blog draft, save as a WordPress draft post. Setup: 1 hour. Cost: 10 ops + ~$0.05 per video. Quality is “decent first draft” not “publish-ready” — but it cuts repurposing time from 3 hours to 30 minutes.
7. RSS feed → curated newsletter digest
Aggregate 5–10 industry RSS feeds, dedupe by title similarity, filter by keyword, and assemble a Friday digest in Mailchimp or Beehiiv. Setup: 1 hour. Cost: 15–30 ops per week. The trick is the aggregator module — without it, you’ll burn operations on every individual feed check.
8. Instagram post → LinkedIn cross-post
Trigger: New Instagram business account post. Action: Download the image, rewrite the caption for LinkedIn’s professional tone via OpenAI, post via the LinkedIn module. Setup: 30 minutes. Cost: 6 ops per post. Heads up: Instagram’s Graph API rate limits are tight — if you post more than 5 times a day, you’ll see failed runs.
AI-Powered Workflow Templates (9–11)
9. New keyword in Google Sheet → AI content brief
Trigger: New row in a “keywords to write” sheet. Action: Run an AI prompt that produces a content brief (target keyword, search intent, suggested H2s, internal link suggestions, word count target) and email it to the writer. Setup: 40 minutes. Cost: 5 ops + $0.02 per brief. The trick is a structured prompt with explicit slots for intent, H2 skeleton, and target length — the AI handles the rest. The first 2–3 briefs will need manual cleanup before the prompt is stable.
10. Support tickets → AI summary + tags
Trigger: New ticket in Zendesk/Help Scout. Action: Send the body to GPT-4o-mini with a classification prompt, then tag the ticket with category + sentiment + urgency. Setup: 30 minutes. Cost: 4 ops + $0.005 per ticket. Marketing teams use this to spot product feedback patterns without reading every ticket.
11. Long-form content → social threads & carousels
Trigger: New WordPress post or Notion page marked “ready to repurpose.” Action: AI generates a 7-tweet X thread, a 5-slide LinkedIn carousel outline, and a YouTube Shorts script. Setup: 1.5 hours (prompt tuning is the long part). Cost: 12 ops + $0.10 per article. The first three runs need manual fixes, then it stabilises.
E-commerce & Email Templates (12–14)
12. Shopify abandoned cart → segmented email flow
Trigger: Cart abandoned event from Shopify. Action: Check cart value, route low-value carts to a 1-email nudge in Klaviyo, route high-value carts to a 3-email sequence with a 5% discount. Setup: 1 hour. Cost: 6 ops per cart. Be careful — Klaviyo has its own native abandoned cart flow, so use Make only if you need custom routing logic Klaviyo can’t do natively.
13. Stripe payment → invoice + onboarding sequence
Trigger: Successful Stripe charge. Action: Generate a PDF invoice (Google Docs template + Make’s PDF module), email it to the customer, add them to the right onboarding email sequence based on the product purchased. Setup: 1.5 hours. Cost: 8 ops per sale. This is one of the highest-ROI templates if you sell digital products without Shopify.
14. Mailchimp engagement → re-segmentation
Trigger: Weekly schedule. Action: Pull last-30-day engagement data from Mailchimp, move opens-but-no-clicks to a “warm” segment, no-opens-90-days to a “winback” segment, then trigger the appropriate campaign. Setup: 2 hours. Cost: 20–40 ops per week depending on list size. Compare this approach with the dedicated Mailchimp, Brevo, and SendPulse compared that ship segmentation natively.
Reporting Template (15)
15. Weekly marketing KPI digest to Slack
Trigger: Monday 9am schedule. Action: Pull data from Google Analytics 4, Search Console, HubSpot deals, and Mailchimp; format a digest with week-over-week deltas; post to #marketing in Slack. Setup: 2.5 hours. Cost: 25 ops per run. This replaces the Monday “where are we?” meeting for most teams we’ve seen.
Operations Budget: The Honest Math
If you run all 15 templates above with realistic volume — say, 50 leads/week, 3 blog posts/week, 100 e-commerce orders/month — you’ll burn through roughly 8,000–12,000 operations per month. That puts you on the Core plan ($10.59/month, 10,000 ops) or Pro plan ($18.82/month, 10,000 ops with extra features). Anything above 50,000 ops and you should look at the Teams plan or consider a self-hosted n8n instance.
| Template type | Ops per run | Setup time | Monthly cost (est.) |
|---|---|---|---|
| Lead routing | 3–5 | 25–35 min | $0 (within plan) |
| Content distribution | 6–10 | 30–60 min | +$2–5 OpenAI |
| AI workflows | 4–12 | 30–90 min | +$5–15 OpenAI |
| E-commerce flows | 6–8 | 1–1.5 h | $0 (within plan) |
| Reporting | 20–30 | 2–3 h | $0 (within plan) |
When Make.com Templates Don’t Work
Templates fail when your tool stack isn’t in Make’s supported apps list. As of 2026, Make has ~2,000 native modules, which is enormous but not universal. Niche regional CRMs, custom-built internal tools, and very new SaaS apps often lack modules — you’ll be writing HTTP/webhook calls manually, which defeats the “no-code” promise.
Templates also struggle with logic that requires loops over hundreds of items. Make’s iterator/aggregator pattern works fine for 20 items but slows to a crawl at 500+ and becomes operations-expensive. If your scenario starts looking like a database job, that’s a sign to move it to a real script or a tool like Airbyte.
Finally, template authors don’t always think about error handling. We’ve seen Make.com templates from the public gallery that crash silently when a single record has a null value. Always add an error route on every module that talks to an external API.
How to Pick the Right Template
Start with lead routing if you spend more than 2 hours/week on manual lead admin. The payback is immediate and the operations cost is tiny.
Skip AI content templates unless your output volume is >5 pieces/week. The setup time is real, and you’ll iterate prompts three or four times before the output is usable.
Avoid e-commerce templates if your platform has a native solution that’s “good enough.” Shopify Flow handles most abandoned-cart logic without Make. Klaviyo has segmentation. Don’t add a Make layer just because you can — it’s another point of failure. For broader stack decisions, see our piece on the best CRM picks for small business in 2026 for SMBs.
Always build the reporting template. Of the 15, this is the only one nearly every team we’ve seen actually keeps running after 6 months. Everything else gets pruned, paused, or replaced — KPI digest stays.
Conclusion
Make.com templates are the fastest way to turn a paid Make subscription into actual saved hours. The 15 above are the ones we’d build first for a new SMB marketing team in 2026 — they cover lead capture, distribution, AI, e-commerce, and reporting without bloating your operations bill. Build one this week, watch it run for 14 days, then decide whether to scale.
If you’re still deciding between platforms before committing, our Make vs Zapier vs n8n vs Pabbly comparison walks through where each one wins. And if lead handling is your bottleneck, check our notes on how an automated lead-magnet funnel is structured.
FAQ
Are Make.com templates free?
The templates themselves are free to import from Make’s public gallery. You only pay for the operations they consume once they run, plus any third-party API costs (like OpenAI tokens if the scenario uses AI).
Can I share my own Make.com templates with my team?
Yes — on the Teams plan you can share scenarios and templates inside your organization. On lower plans you can export a scenario as a blueprint JSON file and import it on another account manually.
How many operations does a typical marketing template use?
For a basic lead-routing scenario, 3–5 operations per execution. For an AI-powered content scenario with routers and iterators, 8–15 operations per run. Always run a test execution and check the operations counter before turning on production traffic.
Are Make.com templates better than Zapier templates?
Make’s templates can handle more complex branching, iteration, and data transformation than Zapier’s because Make’s scenario builder is more flexible. Zapier templates are simpler to set up but hit limits faster on multi-step logic. Choose based on your scenario complexity, not template quantity.
Can I edit a Make.com template after importing?
Yes — once imported, a template becomes a normal scenario you can edit fully. Add modules, change filters, rewire routers, and swap apps. Templates are starting points, not locked configurations.
Do Make.com templates work with custom webhooks?
Yes. Many templates use webhooks as the trigger — you just paste your webhook URL into whatever service is sending the data. If your source app isn’t natively supported, a webhook trigger is the standard workaround.