Tracking

UTM parameters are the simplest way to stop guessing where leads and sales come from. If you run an SMB and marketing happens across multiple channels (Google Ads, Meta, TikTok, email, messengers, partners), analytics gets messy fast: traffic sources blend together, campaigns become impossible to compare, and ROI conversations turn into opinions. This guide keeps

Updated: 2026. GA4 is not “install a script and forget.” If your setup is off, you’ll get pretty charts and bad decisions: duplicated events, broken attribution, missing conversions, and ad optimization that goes the wrong way. This guide is built for SMB owners, marketers, and managers: a clean baseline GA4 setup plus the 10 mistakes